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It was the executive editor of Wired magazine, Chris Anderson, who first mentioned “The Long End” in an article published in 2004. He was writing about one of the most critical aspects of profitable niche promoting on the web, one that Amazon.com used to turn itself into the top bookselling website on the Web by offering a massive catalog of books and  appealing to a wide variety of alternative benefits.
 

If you plan a row on the graph to illustrate book selling, from the figure one bestseller to titles that have sold merely a single quantity, what you will have is a very extended downward line. It is the long descending row that is referred to as the “extended story”. This kind of line can be plotted for any marketplace, not only books.
 
Although Amazon dominates a enormous digit of fairly narrow web niche marketplace sectors all down the extended tail of book advertising, that doesn’t say that Amazon has a domination or that there is no opportunity for anybody else to construct a profitable program of their own using extended end keywords that are targeted at just one or two niche markets. Merely by learning to dominate 1 or 2 well-chosen niches, you will be able to set up yourself in a very at ease place for doing business on the Web.
 
A novice to Internet promotion should not attempt to compete with the big boys at the crest of the tail where the competition for market share is fiercest plus vast sums of money are spent on dominating those markets. Instead, focus on an online market niche that is lower down and you will stand a way better chance of dominating it.
 
So, how exactly should an Online marketing newbie go about discovering a niche and dominating it?
 
First of all, identify something that interests you. Next narrow it down to specifics. A intelligent focus is necessary for successful niche promotion. You are aiming to locate a particular niche which is both small enough for you to stand a good likelihood of dominating, but big enough for you to be able to earn sufficient cash out of as the leading expert in the field.
 
Let’s suppose that are an avid fisherman. “Fishing” is a vast niche so you need to be much more precise. Now “fly fishing” is an improvement but you still need to narrow it down to something more specific such as “fly fishing tackle”. This would be your primary niche. Ideally, try to use the keyword phrase as the name of your website, i.e., flyfishingequipment.com or fly-fishing-equipment.com.
 
Using your online niche market site to set yourself up as a fly fishing equipment supplier might be a workable idea if you have time to deal with wholesale purchasing, packing and shipping and enquiries.
 
The big downside with this business model is that there is merely a finite amount of goods which you can turnaround in a given time, so you will either have to stay small (which you can do by picking a tighter niche) or take on personnel to meet increasing demand.

An additional option would be to make your own information product. Through this you will need to do a lot of research and writing before you see a profit. Nevertheless, when you have your information product up on your website you can sell it as regularly as you want to without having to handle stock or acquire on employees.
 
You may also want to locate some relevant affiliate programs to promote in order to get additional revenue on the back end. You will need to put in some marketing work to make your website the first port of call for people searching for “fly fishing equipment”. Once more, you are not attempting to compete with the large dogs or sell to the entire world. Your aim is basically to attract a few hundred individuals to your online niche market site each week and work on changing them into faithful customers.

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