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Leverage is the ability to obtain a considerable gain from a small investment – whether that investment is time, effort or money.

This is part one of a larger article. If you’d like to read the larger article right now, click Leverage Your Time, Energy & Money.

We generally think of leverage as the mechanical improvement that derives from using a lever. In fact, Archimedes once said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

But leverage isn’t limited to the physical world of mechanical advantage – it applies in many other situations as well.

In business, Change Agents often speak of shifting one or more business “levers” in order to bring about organizational change or transformation. Unfortunately, in today’s world, those business levers often have negative connotations and involve job cuts, down-sizing, bankruptcies, or other forms of corporate re-organization.

But leverage has many positive implications as well.

People apply financial leverage when they use borrowed funds to increase their ROIs, or when they use calls or puts to control large quantities of stock for much less cost than if they purchased the stock.

Home businesses utilize leverage when they function online. Simply by doing that, they’ve avoided the boundaries of geography (and largely, time as well) and leveraged their advertising dollars, since it costs the about the same amount to create an advertisement that reaches only a small number of people as it does to create an ad that reaches a global market.

If we were managing a small “brick and mortar” store, we might be satisfied with a couple hundred visitors, but as an internet marketer, we want traffic numbering in the hundreds of thousands, or even millions – and not just any traffic, but targeted traffic.

We are utilizing leverage when we use tools such as Google AdWords: we use the power and reach of Google to generate targeted traffic for us and send it to our website.

The Net provides us with many forms of leverage, but they basically all boil down to the use of technology. Technology is one of the greatest categories of levers ever invented.

Most internet marketers are familiar with the use of autoresponders and search engines, etc., but they often fail to make full use of the technology lever in their back office processes – including everything from managing sales leads to fulfilling the order and taking care of the follow-on billing and customer service issues.

Those online businesses that take full advantage of the leverage that technology provides are the ones who will succeed in this competitive environment.

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