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Email promotion is a type of direct advertising which uses e-mail as its way to promote the goods or services of a business. In quick terms, the email is distributed to each likely customer or client who might have an interest with the sale. There are 3 purposes why companies use this sort of selling [...]

The terms ‘brand’ and ‘brand name’ have been used interchangeably with each other. Traditionally speaking ‘brand name’ refers to positioning of an organization in relation to its competitors. It works in tandem with the personality of the organization in the target market. For example, when we hear the brand name, Lexus, immediately we tend to [...]