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If you’re thinking about developing a marketing program, you need to begin with a marketing plan.Having been in marketing for more than a decade, I have seen my share of marketing plans.Some are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce.
The irony is that many [...]

Are you planning to set up your own online business? When you are planning to create a business of your own the primary action you perform is to brainstorm with a start up idea. Startup ideas for an internet business usually start small, formless, and vague. The guidelines below, nonetheless, will help you mold them [...]

The term “market analysis” is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment.
In fact, many small business owners don’t understand the process or complain that conducting a market analysis is too complicated or too expensive and wonder why or if it is necessary.
What is market analysis?
In the [...]