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If you’re thinking about developing a marketing program, you need to begin with a marketing plan.Having been in marketing for more than a decade, I have seen my share of marketing plans.Some are short and to the point, others are hundreds of pages thick and cost thousands of dollars to produce.
The irony is that many [...]

Personality brand marketing for your home based business has become one of the most popular Internet Marketing techniques today. It is no longer considered unusual or unethical for a person to represent his company or promote and establish his own brand identity. However, in reality having a personal brand has enabled many enterprising employees to [...]

The term “market analysis” is often confusing to entrepreneurs, especially for people who focus on a specific niche or market segment.
In fact, many small business owners don’t understand the process or complain that conducting a market analysis is too complicated or too expensive and wonder why or if it is necessary.
What is market analysis?
In the [...]

According to Wikipedia, leverage is “A force compounded by means of a lever rotating around a pivot” and “By extension, any influence which is compounded or used to gain an advantage.”
This is just one part of a larger article; if you’d like to read the entire article now, click Leverage Your Time, Energy [...]